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Posts tagged ‘blogging’

A blog about blogging? Shine a light!

Today is Twitter’s 5th birthday. How time flies and never more so than in the increasingly digital world of 24-hour, rolling status updates, constant link-sharing and network-building we live in.

Take blogs. I can remember a not too distant past when bloggers were regarded as quite a strange, far-removed species of geeks, who were never happier than when they were pale-faced and glued to their keyboards. Most bloggers then tended to be writers, tech-heads or both rolled into one.

Quite a few people predicted at the time, that the popularity and, up to then, increasing numbers of blogs would be on the wane – indeed that blogging was slowly dying off.

I must admit I haven’t looked into the facts and figures to back up whether this prediction has turned out to be right, but from where I’m sitting blogging is very much alive and well – with everyone who’s online either posting merrily away or seriously considering launching themselves (or their business) into the blogorati.

Why is this? In a nutshell, professional blogging as an idea has broken through the ‘geek’ barrier and gone mainstream. More and more companies are starting to recognise that if they provide blog posts with valuable and/or engaging content, what they’re effectively doing is breathing new life into their business, brand, and website SEO (Google loves blogs!) without shoving any hard-sell marketing message down the throats of their audience.

For me, my blog lies somewhere between the polar opposites of the entirely professional and the bearing-my-soul personal platforms. Not only do I think this space is a great place to not only share some of my ideas/musings, provide updates on my work and other snippets I hope you, dear readers, find interesting, but I also see it as the perfect vehicle to showcase fantastic events, organisations and businesses I come across in my professional and personal comings and goings.

So with this in mind, ladies and gents, drum roll please as I proudly present….

the stellamedia spotlight – a brand new regular section of my blog, which I’m already thinking of as my own bespoke and inspirational ‘feel good’ newspaper. If you want to be featured or know someone who might, just drop me a line at stellamedia@googlemail.com.

Watch this space for the first business ‘star’ I’ll be highlighting soon….

Happy Blogging!

Taking stock and snapping smiles

Photo credit: Richard Bolam Digital Media http://richardbolam.com/

Even though I’ve built my career on writing, thirteen years on from my first paid work as a journalist I remain fascinated by the process of getting the words which start somewhere in your head down onto paper (or, more often than not these days, laptop screen).

At the risk of sounding as though I have a mild, somewhat geeky super-power, I can usually hear the text spoken somewhere in my grey matter before the words work down to my fingers. So I put this question to the other wordsmiths out there (just because I’m interested to know): How do you work your magic? Do the fingers start moving before you know how you’re going to finish the sentence? All comments most welcome!

I’m taking stock of this text-based creative process because, as from next week, I’ve been knocking out these weekly blog posts for your enlightment and entertainment for five uninterrupted months.

In the grand expanse of the bloggarati world, this represents a mere click of a mouse. In my world though, steeped in the grand old tradition of print media, this small personal challenge has loomed pretty large. You could say, dear reader, it’s been a case of no pain, no gain.

I’m glad I’ve stuck with blogging – without a doubt it’s paid off and breathed new life into my professional world. And as someone who’s worked solo for a long time, it’s been a fantastic boost to receive supportive feedback from contacts old and new, so thank you – and please keep them coming!

A great blog needs an authentic voice. For some who are further immersed in the techy/online world than myself, this translates to simply posting a series of links they found interesting/useful. The voice for stellamedia speaks is still organically forming but from the outset I’ve treated my postings in the same way a newspaper columnist gets their day job done. The constant question has been: ‘What do I write about this week?’

So that’s why I got to pondering the process of what happens to me when I’m faced with a blank screen every week. There I sit, fingers poised over keyboard, waiting for my super-power to kick in. Sometimes this happens fast, sometimes the ‘voice’ comes through as faint whisper.

This week I had a screamer. ‘Why not tell everyone about your Facebook group about smiley faces?’ So I’m telling you about it. It’s called ‘The first time I ever saw your face’ and was sparked by the rather odd but harmless habit I started forming of taking photos of ‘faces’ everywhere I went. Suddenly I found myself capturing visages in buildings, trees, gadgets, food…and so the list went on.

I soon discovered I wasn’t the only snapper who did this. Once I created the group and started posting my (mostly) smiley snaps, others soon followed suit. Today I’m proud to say there’s 115 members from many corners of the globe. If you fancy joining, please feel free: http://www.facebook.com/group.php?gid=49347870969&ref=ts

Keep on smiling!