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Posts tagged ‘business’

Farewell to self-employment, hello again to the stellamedia blog…

Yes, you read right. Do not adjust your screens folks. After over 11 rollercoaster years of being a sole trader [journalist > copywriter > blogger > PR > social media consultant. Phew!] I’m thrilled to announce I have been appointed in a full time permanent job, which begins next month.

My new role is Social Media and Content Manager of Patient.co.uk – already one of the most trusted online medical information and support websites in the UK. Exciting changes and developments are ahead for this brand in 2012 and beyond.

My base remains here in wonderful Sheffield and over the next few weeks I’ll be revamping and removing the ‘business’ aspect to this site – turning it back into its original incarnation as a lifestyle blog, created just for fun & hopefully to inspire, inform and entertain.

I anticipate I’ll be sharing my thoughts/ideas/photos focused on my interests, including food, culture, Sheffield life, plus now and then I’ll talk about branding, social media, the art of storytelling in communications et al.

So this isn’t really a goodbye post…just a THANK YOU to everyone, whether you’re a current or former client, collaborator, like-minded business, fellow media or creative type, for supporting me and my business in so many ways.

In future, I’ll still be tweeting under @stellamedia. Plus, I’ll continue to provide social media content for the Sheffield Culture, under my freelance role for Sheffield City Council.

So don’t forget to keep me posted on any cultural/creative/sport etc info that’s Sheffield-related to me by emailing: culture@welcometosheffield.co.uk, tweeting news to @sheffculture [or sharing with the Twitter community via #sheffculture] or posting relevant info on the ‘Sheffield City of Culture’ Facebook page.

Farewell for now dear readers…and see you on the other side! ;0

Putting your heart into networking

Regular readers of my blog, or those who know me in person through the business network circuit in and around South Yorkshire, won’t be surprised to learn I found myself at another opportunity to meet some new professional contacts earlier this month.

What might be an eye-opener though, is that this all-female group not only announced a new name change, but also ended up being lined up for a completely impromptu photo shoot!

Say hello to the Women Inspiring Women group, in the photograph above by Jackie Clitheroe [Yours truly is 8th from the left].

During the meet Carol Denton, fundraiser for South Yorkshire Heart Appeal, also gave an enlightening presentation about her work and the challenges of raising awareness about heart disease in our region, especially amongst women.

Women Inspiring Women [WIW], organised by Jan Roebuck and Kay Jepson, meet the second Thursday of every month, 10am-12.30pm, at Tankersley Manor Hotel.

The stellamedia spotlight shines on…Mark Elliott, director of House of Logos

Whenever I bump into or think of Mark Elliott, that well-worn phrase about people who ‘wear their hearts on their sleeve’ often pops into my mind. In Mark’s case though, as he’s a director of Attercliffe-based promotional product manufacturing company, House of Logos, it’s much more apt to talk about ‘wearing your badges with pride…just about everywhere!’

Formed in 1975, House of Logos Ltd is a true Yorkshire family company run by father and son, John and Mark, which supplies all types of promotional items for businesses – from pens and pencils to conference folders.  Time for a chat with Mark…

By the sound of it the range of products you’re able to produce as a company is huge Mark. Do you specialise in any one area?

Yes, we specialise in the production of hallmarked sterling silver and 9ct gold, base metal-enamelled lapel pins, tie bars and cufflinks depicting company logos or product ideas. They’re ideal for company sales awards, anniversaries, conferences, incentives, exhibition giveaways and promotions.

What have been your proudest moments in business over the years?

One of our proudest moments was in 1991 when we were commissioned to produce items for the World Student Games held in Sheffield and were asked to produce a special lapel pin that was presented to the Princess Royal.

In more recent times, House of Logos has been involved in mentoring and charity work too. Tell us more…

As our company has gone from strength to strength, we’ve branched out into manufacturing and supplying a full range of promotional items for business, specialising in sterling silver and base metal enamel badges that are used for a variety of reasons.

House of Logos has helped many charities by creating enamel badges that are resold to the public as part of their marketing campaigns. Recently, I’ve been working within schools and colleges too, acting as a business mentor for the Big Challenge project. I’ve very keen to help young business people and develop their ideas, as I believe we should encourage a realistic can-do attitude to build the confidence they will need to succeed in business.

You not only won an award for your mentoring work, but your involvement also led to a new charity-focused project too hasn’t it?

That’s right. I’ve embarked on a new project with Sheffield NEA College student Chris Simpson. We’ve produced a website – www.yorkshirebadges.co.uk - to promote and raise money for Yorkshire Charities, by selling metal enamel and precious metal hallmarked Yorkshire Rose badges, lapel pins and cufflinks. There’s no cost to the charity and businesses can help by adding a link to their websites and nominate a Yorkshire charity they would like to support.

So if you live or have a business in Yorkshire, then we’d like you to wear the White Rose badge with pride!

House of Logos Ltd:

www.justbadges.co.uk
www.houseoflogos.co.uk
www.yorkshirebadges.co.uk

Our right Royal networking knees-up!

Madame Zucchini's Kate & Wills. Photo by Richard Bolam http://richardbolam.net/

On the eve of the recent Royal nuptials – last Thursday, 28 April 2011 – we were delighted to swing into celebration mode for an altogether different reason. That’s right, it was time to host another of our informal business socials we arrange in collaboration with Sheffield-based illustrator Richard Smith.

Back for a third round of business buzz, for Network Hub 3 we decided to choose a different location yet again – an independent bar in the heart of Leopold Square in the city’s centre, the rather swish La Foret. With a smart outside terrace area to enjoy, we also virtually had the run of the contemporary space inside, thanks to the generosity of La Foret’s owner, Sam Cooper. Cheers Sam!

Photo credit: Richard Bolam http://richardbolam.net/

From the positive feedback I had on the night – and have received since – the 70-odd strong crowd who came along not only relished the informal, relaxed atmosphere but also cemented existing connections & made fresh contacts on the night – and I’m pleased to say so did I.

Dr Rob Speranza, left, Head of Operations at South Yorkshire Filmmakers Network, with, right, crowdfunding enterprise Sponduly.com founder Jon Covey Photo credit Richard Bolam http://richardbolam.net/

While we didn’t have a strict policy of ‘no talking shop’ the pressure I think many people feel at networking events – the idea of ‘selling’ yourself – tended not to rear its pushy head at this Network Hub, or at the previous two nights we’ve hosted.

Perhaps that’s because I’m a great believer in finding out about the person behind a business, not simply the business itself.

As for Will and Kate, they weren’t entirely forgotten. Instead the couple were especially honoured on the night by Sheffield’s wonderful vegetable theatre performer, Madame Zucchini, who brought her own delectable edible version of the duo along for the networking ride.

So three cheers to Network Hub 3. Long live Network Hub!

Sheffield tops bill as UK’s most productive Creative and Digital City

Ventana House at Sheffield Digital Campus, image supplied by Creativesheffield

Sheffield is the leading city for Creative and Digital Industries (CDI) in the UK and the most productive of all the cities assessed, according to a recent study.

Between 2003 and 2009, Sheffield’s CDI sector grew at a faster rate than the UK average and all 5 comparator cities – Leeds, Manchester, Liverpool, Newcastle and Bristol says the report by Trends Business Research Ltd.

James Wilson, Investment Manager for the Creative and Digital sector at Creativesheffield, said: “These fantastic results reinforce the fact that Sheffield excels in the Creative and Digital Industries and is real testament to the hard work and commitment that the companies who operate in the city devote to their work.

“This growth is also reflected in the take up of office space within the innovative Sheffield Digital Campus. The latest high-profile edition to Ventana House at the Digital Campus is the entertainment and communications giant Sky who is creating over 500 new jobs in the city. This has been a welcome boost to the city’s economy and the profile of the sector.”

Toby Hyam, Managing Director of Creative Space Management, added: ““Our specialist centres such as Electric Works at the Digital Campus are, despite everything, seeing higher levels of occupancy than ever before. There is no doubt that, for many small businesses, competition is particularly tough and trading conditions remain uncertain. Yet despite these challenging conditions, it is impressive to see businesses investing in new workspace both to improve their competitive edge and to create opportunities for growth.”

The report found the digital sector in the City Region to contain over 6,000 CDI firms, employ 20,900 people and create a turnover of over £1bn. The largest sub-sector was found to be Hardware and Computer Services, followed by Software. Sheffield exhibits particular distinctiveness in relation to the Craft and Design sub-sectors – providing a nod to the city’s manufacturing heritage.

Wilson continued: “The CDI companies within the city have achieved some fantastic accolades. A few examples include: Zoo Digital, which makes software for interactive DVDs, is gaining recognition in Hollywood; digital communications from QUBA has helped organisations like the BBC, Channel 4, Land Rover and the Carbon Trust to embrace the digital age; and WANdisco, a world leading infrastructure software provider based in Silicon Valley, established their European headquarters in Sheffield in 2008 helping Sheffield to become a world leader in replication software technology.”

Sheffield is also part of the Digital Region – the first major regional deployment of superfast broadband in the UK. “This provides Sheffield with a unique opportunity,” added Wilson. “Sheffield is quickly becoming the most connected city in the UK and has proved itself as a genuine leader in the Creative and Digital Sector. Therefore, in an age of austerity, Sheffield faces a bright future. The challenge for the city is to ensure that it continues to innovate and grow in order to capitalise on the USP that this creates.”

http://www.electric-works.net/

http://www.quba.co.uk/

http://www.zoodigital.com/

http://www.wandisco.com/

A blog about blogging? Shine a light!

Today is Twitter’s 5th birthday. How time flies and never more so than in the increasingly digital world of 24-hour, rolling status updates, constant link-sharing and network-building we live in.

Take blogs. I can remember a not too distant past when bloggers were regarded as quite a strange, far-removed species of geeks, who were never happier than when they were pale-faced and glued to their keyboards. Most bloggers then tended to be writers, tech-heads or both rolled into one.

Quite a few people predicted at the time, that the popularity and, up to then, increasing numbers of blogs would be on the wane – indeed that blogging was slowly dying off.

I must admit I haven’t looked into the facts and figures to back up whether this prediction has turned out to be right, but from where I’m sitting blogging is very much alive and well – with everyone who’s online either posting merrily away or seriously considering launching themselves (or their business) into the blogorati.

Why is this? In a nutshell, professional blogging as an idea has broken through the ‘geek’ barrier and gone mainstream. More and more companies are starting to recognise that if they provide blog posts with valuable and/or engaging content, what they’re effectively doing is breathing new life into their business, brand, and website SEO (Google loves blogs!) without shoving any hard-sell marketing message down the throats of their audience.

For me, my blog lies somewhere between the polar opposites of the entirely professional and the bearing-my-soul personal platforms. Not only do I think this space is a great place to not only share some of my ideas/musings, provide updates on my work and other snippets I hope you, dear readers, find interesting, but I also see it as the perfect vehicle to showcase fantastic events, organisations and businesses I come across in my professional and personal comings and goings.

So with this in mind, ladies and gents, drum roll please as I proudly present….

the stellamedia spotlight – a brand new regular section of my blog, which I’m already thinking of as my own bespoke and inspirational ‘feel good’ newspaper. If you want to be featured or know someone who might, just drop me a line at stellamedia@googlemail.com.

Watch this space for the first business ‘star’ I’ll be highlighting soon….

Happy Blogging!

Welcome to 2011: Time for a virtual facelift & Network Hub night!


There’s nothing like seeing in another year to make us reflect on the past – and look to the future. If we’re lucky, we learn a few handy lessons along the way too.

It’s a year since the launch of the copywriting side of the business kicked off, which I proclaimed in my first blog post of 2010 (in the midst of deep snow, just like recent weeks!)

So what was my big professional lesson of last year? Network, network, and network! That’s how I connected with my first copywriting clients and I’ve found face-to-face networking to be fruitful, as well as fun. Some events are more ‘me’ than others, but building business relationships and my company profile this way is something that’s become vital to my working week.

Which brings me to…drum roll please, ladies & gents…Network Hub – the new name for the business social events I put together with another creative professional and friend, Richard Smith. Last Thursday evening, we held our first do of 2011 at the Showroom Cinema Cafe, in Sheffield.

Just like our launch event in October, we were thrilled with the turnout – about 70 proactive guests! By the amount of chatter that hardly seemed to let up, many new connections and re-connections were made over a few drinks, in a relaxed atmosphere, which is exactly what our evenings are all about.

The snapper (yours truly) gets snapped @ Network Hub, Showroom Cinema Cafe, 20/1/11. Photo credit: Elizabeth Birks

Check out a couple of the much-appreciated positive comments received after our big night:

‘I haven’t been to a formal networking event for a long time and to be honest, I was concerned and a bit fearful. My fears were assuaged, however, as I began to meet so many lovely people. As a group worker, I know that a good event reflects the people who set it up and this was an evening of warmth and genuine interest in other people. I found it an atmosphere conducive to meeting people and making connections.’ Valerie Monti Holland, www.leftluggagetraining.co.uk

‘Thanks for the invite & hospitality again last night. There seemed to be a good mix/good buzz/plenty of conversations and connections. Well done, you are a star!’ Jim Lawson, www.be-sy.co.uk

Our next night’s coming in April so watch this space! In the meantime, our fresh website look’s now live and loud. Any thoughts about the revamp would be most welcome….

Here’s to a fabulous 2011 one & all!

http://www.richsmithillustration.com/

http://www.showroomworkstation.org.uk/