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Posts tagged ‘news’

Single ladies and start-ups, stand up for being special


As someone who’s busy striving to find her feet in a new area of work, I’ve recently made it my business to find out every little nugget I can about what to do – and what not to do – when it comes being successful at selling your services to the corporate world.

This week, my latest lesson, learnt at a business event workshop for the self-employed, was a simple one : specialise, specialise, specialise.

As I sat listening to the Enterprise Champion of Business Link Yorkshire(yes, this is her official job title) explain the importance on strictly focusing on your potential market and firming staking your claim to this territory, I remembered the last time I’d been told this fine-tuning approach to cultivating a career was a canny move.

My former journalism tutor had the same advice while I studied for my Postgraduate Diploma in Magazine Journalism, 13 years ago. ‘Find an area to specialise writing in, make your name there, then you’ll have less need to look for work, as it will come to you…’

So, it was with this notion of cultivating my ‘specialness’ still ringing around my head, when a few days later, I read a piece in The Observer – albeit about an altogether different market – which threw this notion out of the window. And left me spitting feathers!

Lori Gottlieb, American author of Marry Him: The Case for Settling for Mr Good Enough, is urging women who haven’t found Mr Right by the time they reach 30 to settle for Mr Second Best.

Gottlieb attempts to qualify her laughable ‘theory’ by saying: ‘Every woman I know – no matter how successful and ambitious, how financially and emotionally secure – feels panic, occasionally coupled with desperation, if she hits 30 and finds herself unmarried.’

I’m not sure what left me more irritated and disappointed – the fact that Gottlieb was the latest in a long line of hollow mouthpieces who felt it their duty to dig out their rusty loudhailers to dictate to me and my peers on the grounds of gender, or was I more irked at The Observer for giving her such a prominent voice, in the shape of a half-page ‘news’ article on page 7?

Here’s the full piece: http://www.guardian.co.uk/lifeandstyle/2010/jan/24/women-stop-looking-mr-right

Second best is never good enough, whether you’re talking couples or corporates.

Keep it special!

Small ripples are the new(s)-splash

There was a radical shift in the course of the history of the British newspapers last Friday. But when I heard about London’s Evening Standard morphing into a free newspaper, there seemed to be little in the way of big fanfares or ‘where were you when…’ sentimental posturings running through the majority of reports and commentary.

Instead, the tone was practical and forward-thinking. The old tried-and-tested newspaper model, which relied on people buying news in hard copy format, was on its last ink-smudged legs. Your crystal ball is as accurate as mine, but I still believe there will be survivors once this cull has run its course, especially amongst local papers who tap into the essentially-human instinct to feel part of a community.

Despite this possible kiss of life, who wouldn’t argue the death of the printed news has been hastened by a new breed of free commuter-friendly papers? But it’s our ever-increasing love affair with the internet which threatens to consign the once mighty bastions of Fleet Street to history.

It’s a prospect I feel torn over. As a devourer of hard copy national and local broadsheets and tabloids, part of me can’t imagine a world without them. Then again, I have to confess I’m as smitten with clicking and sharing news online, as the rest of the country – make that the world – seem to be. Confession: Where did I first get wind of the Evening Standard story? Via an online news alert message, of course. The news is dead, long live the news.com!

Citizen journalism and the rise of blogging has created a world where everyone’s free to make their individual unique ripples vibrate through the great rising wave of online communication. This print-eroding tide is anything but virtual – it’s become ingrained in the beating hearts and real Wi-Fi habits of the nation.

In this ever-changing multi-media world, a good splash will always be a good splash…even if you can’t read all about it in the bath.

Where does that leave me? Well, I’m swimming with the tide. My own ripples began with the creation of this blog. And now, after cataloging a wide range of articles I’ve written over the last 12 years, for a variety of magazines and newspapers, I’m now focusing on posting them online.

Check out the first examples by clicking on the link Published Work. More to follow in future posts.