Food • Arts & Culture • Sheffield Life • Branding & Media

It’s just as well there’s no evil pay-per-hour penalty charge god, who imposes whopping fines for straying out of our comfort zones because I would have been in danger of being declared bankrupt over the last week…

Reason one: I found myself ‘starring’ in the crucial end scenes of a friend’s short film which she’s creating and entering into a competition. While you wouldn’t remotely call my silent appearances acting, for an intense few hours I was urged to pose, pose and pose again, continually channeling diva-like thoughts, while cutting an identical array of striking poses on a real pock-marked theatre stage. There were masses of lights, an army of tripods and countless camera cuts – all focused on me in a classic cocktail dress!

My snapshot into the movie game has left me with a different perspective about actors – and a renewed respect for anyone who has the resilience of mind and body to grind relentlessly away in the film-making industry. Behind the perceived razzle-dazzle of the big screen, there’s a shed load of elbow grease, brute force and sheer tenacity of spirit encapsulated in clips which often only exist for a few seconds of screen time. All that monumental effort – so easily lost in the blink of an eye. Watch this space for details of my film debut(popcorn not included!).

Reason two: Back in the real world, I sat whizzing through my grand tactical plan to increase my reach into the copywriting field, at a meeting with a business adviser, when he wedged a small spanner into the cogs of my well-oiled marketing machine. ‘Rather than re-inventing the wheel,’ he said. ‘Look at what your competitors are doing….’

Shrugging off my slightly-battered ego, I duly accepted his point. My brilliant writing skills and media expertise may be invaluable to any number of companies but convincing corporate clients this could be an uphill struggle, as many time-strapped and budget-restricted small businesses are looking for an easy solution to their marketing and publicity needs – a one-stop PR shop.

So from now on part of my strategy to win such business, is to team up with a local like-minded web designer, photographer and possibly printing company to offer tailored communication packages. If you can’t beat ’em…

Another day, another meeting(it’s been that kind of week) with my fabulous self-appointed professional mentor. Suddenly I was finally guided back onto familiar territory. ‘Forward-thinking brands recognise the power of storytelling,’ she told me. ‘That’s where all your writing experience for magazines will really shine through…’

Steering away from my comfort zone, being scrutinsed and getting these new perspectives made me refocus on the value of the path I’ve been treading as a journalist.

And far from being lost, I’m ready to put my best foot forward again. But acting? I’ll do you all a massive favour and stick to my day job.


Comments on: "Life’s a stage – so keep your focus and mind that perspective!" (2)

  1. cathy gauthier said:

    Please, do keep your day job as I love to read your articles! BUT… microwave popcorn is on the shelf and waiting patiently.

  2. Looking forward for the debut and for more and more enjoyable reading. This one reminds me that there is always a new comfort zone in the horizon.

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