Food • Arts & Culture • Sheffield Life • Branding & Media

There’s a distinct departure from my previous musings this week. Can you spot the change?

My voice might sound the same but for once the photo hasn’t stemmed from my own creative eye – unlike the rest of the images here on stellamedia speaks, which have been taken by my fair hands during various photographic adventures.

Instead, I’m thrilled to give the Sheffield City of Culture 2013 bid logo a good old twirl, to declare my support for my much-loved adopted home city’s campaign to win this crown. Go Sheffield!

Following on from last week – when I started waxing lyrical about the sharing aspect of the virtual world – I still can’t help marvelling at those small but life-affirming connections you can sometimes make with others online, which can so often delight and surprise.

I mean one minute you might be posting some obscure song from twenty years ago via YouTube. The next you’ve got ten people tripping over their ergonomically-designed keyboards to tap out their gushing witticisms in response.

Often these people are long-standing friends, who’ve never had the chance in real life to share this particular passion for a forgotten B-side with you. It’s easy to see how these missed cultural connections are made.

Even in the randomest of pub talks, to take such an unlikely detour into such dark, misty realms would mean stepping into small talk equivalent of a weed-shrewn dead end. And who wants to do that, while wolfing down a packet of pork scratchings?

YouTube’s only five years old but, as the Observer noted last Sunday, it’s hard to remember a time before we had this mind-boggling visual melting-pot at our fingertips.

Of course now the idea of something being ‘viral’ doesn’t necessarily have us fumbling around to grab quick-fix cold remedies.

In the global village, you’re never more than a few clicks away from whatever your art desires. Does this make us less or more cultural?

Happy clicking!


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