Sheffield is the leading city for Creative and Digital Industries (CDI) in the UK and the most productive of all the cities assessed, according to a recent study.
Between 2003 and 2009, Sheffield’s CDI sector grew at a faster rate than the UK average and all 5 comparator cities – Leeds, Manchester, Liverpool, Newcastle and Bristol says the report by Trends Business Research Ltd.
James Wilson, Investment Manager for the Creative and Digital sector at Creativesheffield, said: “These fantastic results reinforce the fact that Sheffield excels in the Creative and Digital Industries and is real testament to the hard work and commitment that the companies who operate in the city devote to their work.
“This growth is also reflected in the take up of office space within the innovative Sheffield Digital Campus. The latest high-profile edition to Ventana House at the Digital Campus is the entertainment and communications giant Sky who is creating over 500 new jobs in the city. This has been a welcome boost to the city’s economy and the profile of the sector.”
Toby Hyam, Managing Director of Creative Space Management, added: ““Our specialist centres such as Electric Works at the Digital Campus are, despite everything, seeing higher levels of occupancy than ever before. There is no doubt that, for many small businesses, competition is particularly tough and trading conditions remain uncertain. Yet despite these challenging conditions, it is impressive to see businesses investing in new workspace both to improve their competitive edge and to create opportunities for growth.”
The report found the digital sector in the City Region to contain over 6,000 CDI firms, employ 20,900 people and create a turnover of over £1bn. The largest sub-sector was found to be Hardware and Computer Services, followed by Software. Sheffield exhibits particular distinctiveness in relation to the Craft and Design sub-sectors – providing a nod to the city’s manufacturing heritage.
Wilson continued: “The CDI companies within the city have achieved some fantastic accolades. A few examples include: Zoo Digital, which makes software for interactive DVDs, is gaining recognition in Hollywood; digital communications from QUBA has helped organisations like the BBC, Channel 4, Land Rover and the Carbon Trust to embrace the digital age; and WANdisco, a world leading infrastructure software provider based in Silicon Valley, established their European headquarters in Sheffield in 2008 helping Sheffield to become a world leader in replication software technology.”
Sheffield is also part of the Digital Region – the first major regional deployment of superfast broadband in the UK. “This provides Sheffield with a unique opportunity,” added Wilson. “Sheffield is quickly becoming the most connected city in the UK and has proved itself as a genuine leader in the Creative and Digital Sector. Therefore, in an age of austerity, Sheffield faces a bright future. The challenge for the city is to ensure that it continues to innovate and grow in order to capitalise on the USP that this creates.”