Today is Twitter’s 5th birthday. How time flies and never more so than in the increasingly digital world of 24-hour, rolling status updates, constant link-sharing and network-building we live in.
Take blogs. I can remember a not too distant past when bloggers were regarded as quite a strange, far-removed species of geeks, who were never happier than when they were pale-faced and glued to their keyboards. Most bloggers then tended to be writers, tech-heads or both rolled into one.
Quite a few people predicted at the time, that the popularity and, up to then, increasing numbers of blogs would be on the wane – indeed that blogging was slowly dying off.
I must admit I haven’t looked into the facts and figures to back up whether this prediction has turned out to be right, but from where I’m sitting blogging is very much alive and well – with everyone who’s online either posting merrily away or seriously considering launching themselves (or their business) into the blogorati.
Why is this? In a nutshell, professional blogging as an idea has broken through the ‘geek’ barrier and gone mainstream. More and more companies are starting to recognise that if they provide blog posts with valuable and/or engaging content, what they’re effectively doing is breathing new life into their business, brand, and website SEO (Google loves blogs!) without shoving any hard-sell marketing message down the throats of their audience.
For me, my blog lies somewhere between the polar opposites of the entirely professional and the bearing-my-soul personal platforms. Not only do I think this space is a great place to not only share some of my ideas/musings, provide updates on my work and other snippets I hope you, dear readers, find interesting, but I also see it as the perfect vehicle to showcase fantastic events, organisations and businesses I come across in my professional and personal comings and goings.
So with this in mind, ladies and gents, drum roll please as I proudly present….
the stellamedia spotlight – a brand new regular section of my blog, which I’m already thinking of as my own bespoke and inspirational ‘feel good’ newspaper. If you want to be featured or know someone who might, just drop me a line at email@example.com.
Watch this space for the first business ‘star’ I’ll be highlighting soon….